Going beyond the familiar to create what tomorrow requires.

No organisation or business wants to be stuck in a rut, but sometimes things get in the way. Whether it’s not knowing where to start or not having enough time, when immediate needs regularly delay or distract from the bigger picture, it’s easy for things to stagnate. When creativity becomes tepid, good ideas collect dust and disjointed objectives proliferate – average becomes acceptable. But average accomplishes nothing.

We’re problem seekers and solvers. Strategists specialising in unsticking things, who have been there and done that. Whether a business or organisation is on autopilot or ready for a new chapter, we create the momentum needed to unlock the potential to accomplish exceptional things.

Explore our services

Some of our work

  • A textured white sculpture of a human head with a smooth top and a dark background.

    Supported a leading neuropsychological rehabilitation service for children and young people by mentoring one of its founding senior leaders to advance the development of a compelling business model for the future.

  • Close-up of crumpled shiny metallic material with smooth, reflective surface and flowing folds.

    Launched an artificial intelligence start‑up that introduced a new product category to the maritime sector, replacing outdated approaches to assessing and addressing vessel safety. Shaped early product–market fit, developed a focused go‑to‑market plan and established a diverse advisory board to guide the founders.

  • A woodworking workshop wall displays various hand tools including chisels and saws arranged on shelves and hooks, with a workbench and a bandsaw machine below.

    Modernised a family-owned DIY shop and woodworking studio. Used community ties and expertise that had served the local area for generations to boost growth and future-proof the business, introducing the business to a whole new cohort of do-it-yourself-ers.

  • An elderly man walking barefoot on the sandy beach near the shoreline with the ocean and rocks in the background.

    Overhauled a floundering global wealth management service. Initiated global project to gain deep customer insights to create a relevant and intuitive service for curious, high-net-worth individuals disinterested in traditional tropes of success.

  • Two women wearing elegant outfits, one in a black satin dress and the other in a white stylish jumpsuit, standing in modern indoor settings.

    Revived a dormant American luxury heritage brand rooted in easy glamour, combining newly consolidated intellectual property rights with sharp insights into modern party‑wear preferences to shape a distinct approach to brand, marketing, and product development.

  • A woman with light brown hair tied back with an orange checkered hair clip, wearing a black textured sweater, holding a potted trailing succulent plant on her right shoulder, facing away from the camera against a beige curtain backdrop.

    Expanded the core offering of a vibrant, well-loved plant shop beyond its brick and mortar operation, Created a diversified, profitable and sustainable revenue portfolio by analysing untapped talents and opportunities within the business.

  • Close-up of the Maserati logo on a black background, featuring a silver trident emblem surrounded by silver accents.

    Grew market share for a luxury automotive company. Attracted and engaged a broader range of global design connoisseurs and motor enthusiasts through a digital personalisation programme and unexpected partnerships preserving brand subtlety.

  • Person wearing a purple hooded jacket, sunglasses, and a black backpack, with mist or smoke around them and a plain white background.

    Steered a heritage outdoors brand with 140 years of experience developing garments for some of the most extreme environments on earth, adapt within a rapidly changing marketplace by transforming it into an innovative, digital first advertiser.

  • Poster for the premiere of Eurydice at Toulon Opera House with red background and black text. Promotional boxes for the event.

    Supported the world’s leading digital typesetting and typeface design business apply the same inventiveness and bravery found in their trade to their outward facing activities, resulting in an unexpected and impactful approach to marketing.

  • Abstract glass sculpture with flowing, wavy shapes in shades of peach, pink, and beige on a light beige background.

    Created transformation plan for an architecture practice ready for its next chapter. Implemented a strategy that built on successes and capitalised on opportunities for innovation to position the practice as a tech-orientated built environment specialist.

“Melissa quickly understood our business and surfaced challenges we hadn’t been able to articulate. Her strategic guidance has shaped our next chapter.”

— Former Client

Our approach

  • Good strategy is simple, grounded in insight and has razor sharp focus. Our strategies define the challenge (or opportunity) and builds cohesion - coordinating actions, policies and resources to accomplish desirable outcomes.

  • We base ourselves wherever you are. Working side-by-side not only makes us accessible, but removes the opaqueness many experience working with traditional consultants

  • We create and execute our strategies, working collaboratively with clients to ensure their success. We don’t do behemoth presentations and then set you on your way. Where others build reliance, we build capability.

  • We don't shy away from the hard stuff. A good strategy does more than build forward momentum, it honestly acknowledges the challenges being faced and provides an approach to overcoming them.

  • Our approach is not about breaking things fast, quick wins or whatever phrase is circulating these days. We work with intention, creating the near-term results needed to unlock desireable outcomes over time.

Our strategic process

Where you are today. We get under the skin of your business to understand how its performing, diving into its strategy, offer, financials, clients and culture

Interrogate and define opportunity. Applying what we have learned about your business and matching it with your ambitions, reworking if necessary.

01 - Reality & Opportunity

The plan to seize opportunity. Armed with insights, we co-create the strategy with your nominated internal team, coordinating actions, policies and resources to generate the best and most impactful outcomes.

Strategy in action. Once built, we implement the strategy together through carefully selected actions to deliver impact today and tomorrow.

02 - Build & Execute

How the strategy is performing. We design your strategy to be measurable over the short- and long-term, ensuring insights are continuously captured to drive improvement and future opportunities.

Upskilling you and your team. We ensure the long-term success of your strategy by building internal strategic competency. Where others build reliance, we build competency.

03 - Performance & Success

A woman with long brown hair and blue eyes wearing a black shirt, sitting with her hand resting on her cheek, against a plain white background.

Meet the Founder

Melissa Wusaty

A thinker and maker, intrepid challenger, stone turner and dot connector. Champion of creativity. Raised on the Canadian Prairies, calls London home.

Melissa spent her formative years as a strategist guiding businesses through complex periods of change, whether sought or imposed. Her career spans frontier technology, fashion, and other fast‑moving sectors, shaping an uncommon strategic approach that is razor‑sharp, creative, deeply impactful, and draws on nearly two decades of experience.

She is an ILM‑qualified Business Mentor and a member of the Association of Business Mentors. Melissa also serves as a strategy mentor on the UK Government’s Help to Grow Programme, supporting SMEs across the country. Her studies include programmes at MIT Sloan School of Business, London College of Fashion, Edinburgh Futures Institute, Cambridge Institute for Sustainability Leadership.

Her commitment to understanding the future of business extends to frontier technology: she completed BlueDot Impact’s highly selective programme in AGI Strategy and is dedicated to helping organisations navigate and address the risks and opportunities emerging from advanced technologies like artificial intelligence.

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